Responsible for market research, developing strategies, and implementing end-to-end sales funnels for each product and customer segment, optimising performance and reporting results.
Specific Responsibilities:
1. Target Market Analysis:
- Compile information and report on target market trends.
- Identify the target customer segments and appropriate sales channel strategies.
- Collaborate with teams to propose and optimise market research plans.
2. Sales Funnel Strategy and Implementation:
- Propose optimal sales funnels corresponding to products and customer segments.
- Set up stores on platforms (Shopify, etc.).
- Measure and optimise outcomes across funnel stages, implementing or proposing coordination of other elements (landing pages, SEO, promotions, advertising, events, etc.).
3. Data Compilation and Reporting:
- Monitor and compile data periodically from funnel stages.
- Work directly with clients on market research, preparing and presenting reports along with strategic proposals.
Requirements:
1. Experience:
- Minimum of 5 years’ experience in e-commerce marketing, sales, or product management, with preference for experience on the Shopify platform.
- Experience in building and optimising sales funnels.
2. Knowledge:
- Deep understanding of market trends and consumer behaviour.
- Strong knowledge of SEO, advertising, and digital marketing strategies.
3. Skills:
- Excellent data analysis and synthesis skills, with the ability to use tools such as Google Analytics, Meta Business, etc.
- Strong communication and presentation skills, with the ability to interact effectively with clients and stakeholders.
- Project management skills and ability to work independently, with strong organisational and prioritisation abilities.
- Skills in mentoring and training staff in rapidly evolving and high-growth areas.
- Proficient in English, with experience studying or working with international teams being a plus.
4. Attributes:
- Creative and strategic thinker.
- Ability to work under pressure and meet deadlines.
- Proactive attitude and commitment to staying updated on industry trends.
Benefits:
- Salary: VND 30,000,000 – 50,000,000 per month, depending on experience and professional achievements.
- Free gym membership.
- Provision of work tools (computer, dual monitors, ergonomic chair, height-adjustable desk, etc.).
- Insurance as per statutory requirements.
- Lunch, public holidays, and other activities.
- Leave and bonuses according to company policy.
- Working hours: 7:00 AM – 4:30 PM (90-minute lunch break).
Please send your CV and Cover Letter to hr@aupro.vn.
